The
people's car, Tata Nano was finally launched in Mumbai on 23rd March,
2009.Ratan Tata (Chairman, Tata
Group) announced
at the launch that the standard model of Tata Nano will have a dealer
price of Rs. 100,000 a promise that he has lived up to despite a steep
rise in the prices of steel and other input costs. Ratan Tata has
fulfilled his promise of delivering the worlds cheapest
car
, Tata
Nano which is safe,
affordable and fuel efficient at the same time. The
initial 1
lakh customers which would be picked through a computer draw would be
promised price protection which means they will be getting the cars as
per the promised launch day prices despite any economic conditions in
the future. This would surely be a big reprieve for the initial
customers. "A promise is a promise", said Ratan Tata. Nano launched by
Tata Motors
is going to change the face of Indian automotive industry. With this
launch India has most definitely marked its presence in the global
automotive industry. A lot has been talked about this car and another
first has been associated with this car. Usually with the launch of a
new product a company goes into a spending spree in terms of marketing
of the product. However, Nano managed to get free publicity because of
the hype which was associated with every move that it made. Be it the
starting controversies over the Singur project or the hype of the
launch day which was tracked through daily countdowns on the visual
media, the car has been in news for a long time now.
Highlights
of
Tata Nano
Warranty:
18 months or 24,000 km whichever is earlier
Service Interval:
1st free: 1000 km or 1 month whichever is earlier 2nd free: 5000 km or
6 months whichever is earlier 3rd free: 10000 km or 1 year whichever is
earlier Subsequent service every 10,000 kms
Booking Informations:
Booking starts 2nd week of
April, forms
will be available 7 days before the booking date is announced and will
be available only for 14 days. Dealers are expecting about 10 lakh
bookings. Booking forms will be available at: SBI, Westside, Croma
store, 400 tata motors dealers across the country. Cost of these forms:
Rs 200-300. Online booking also available. Expected: 90% booking from
dealers. Only one form per customer (in his name) will be accepted. No
more than one form in the same customer's name will be accepted. NO ECS
REFUND.Booking amount: 70-80% of the car's ex-showroom cost. After
booking closes, allotment will be done on the basis of random number
lottery where the lucky customer's name will be declared along with the
name of the dealer from where he/ she can take delivery of the car
along with date and time of delivery will also be specified.
Price of Tata Nano Car
The
standard model, the CX
and the LX are the 3 variants of the new Tata Nano. The non AC standard version of the car comes with an ex-factory price
of Rs 1 lakh and will cost Rs 1.12 lakh at showrooms in Pant Nagar,
where the company is making the car. In Delhi, it will cost just over
Rs 1.23 lakh (Rs 1.34 lakh in Mumbai). The AC version would be priced
at Rs 1.48 lakh in Delhi and Rs 1.6 lakh in Mumbai, while the deluxe
version would cost 1.72 lakh in Delhi (Rs 1.85 lakh in Mumbai). The
booking amount would range from Rs 95,000 to Rs 1.4 lakh for different
versions.